Communication management is largely about creating appropriate narrative frame for an individual, idea or a business.  However, participation in conversations has become a more systematic way of shaping narratives and amplifying aspects of any dialogue that bolster reputation. 

 As a strategy, we get directly involved in these conversations. Our approach to directing and shaping dialogues is to collaborate with the individuals who often start them and shape public opinion through their large followership and readership base. 

These individuals include opinion leaders in the offline space, particularly columnists and journalists working in the traditional media to bloggers in the online space, leaders and social media writers, whose words, actions, tweets, posts, commentaries, stories and opinions aggregate to influence the public, and affect general mindset. 

Fortified with the ability to discern evolving opinion and how it spreads in our society, our relationship with key influencers and ability to identify leaders in conversations, we are firmly positioned to meaningfully manage and demonstrate the impact of your interactions with influencers in a measurable manner.