Crisis is a component of business and an inevitable occurrence in life, but organizational response(s) during crisis situations is central to managing the impact such incidents will have on organizational reputation and stakeholders’ interpretation of an organization.   

Today’s clock-round news circle and social media dominance have not only compelled timely and effective communications during crisis, but also necessitated accurate matching of response strategies to crisis types to effectively address stakeholders’ concerns, restore public confidence in an organization and manage investors’ discomfort. 

At ReputationPlus, we deploy a strategic approach to crisis communications and assist with thorough diagnosis of the situation, help identify key audiences, set communication goals and develop an effective crisis strategy that mitigate reputational damage during crisis.

As an occurrence that can shake an organization to its foundation, communication during crisis should be guided by expertise, not intuition. Let us help with your crisis communication plan, vulnerability audit, strategic communication advisory services, spokesperson training, media relations support and post-crisis analysis.

 As a strategy, we get directly involved in these conversations. Our approach to directing and shaping dialogues is to collaborate with the individuals who often start them and shape public opinion through their large followership and readership base. 

These individuals include opinion leaders in the offline space, particularly columnists and journalists working in the traditional media to bloggers in the online space, leaders and social media writers, whose words, actions, tweets, posts, commentaries, stories and opinions aggregate to influence the public, and affect general mindset. 

Fortified with the ability to discern evolving opinion and how it spreads in our society, our relationship with key influencers and ability to identify leaders in conversations, we are firmly positioned to meaningfully manage and demonstrate the impact of your interactions with influencers in a measurable manner.