Often times, there is a wide chasm between brand personality and projected image. This mismatch is attributable to a lot of factors. However, existing content on brands has been identified as a major contributor towards creation of appropriate image, reputation and impression, or otherwise because it is the window through which prospects peep into a brand’s world and evaluate its promises.   

Appropriate content in form of articles or blog posts has the potentials of inducing prospects when stumbled upon during web-combing. An interesting or engaging content encourages prospects to search for more information about a brand before making contact or taking a purchase decision.

Overtime, fitting content has been known to simplify the overlong and intricate steps that characterize customers buying decision. With a content that speaks to the needs of different consumer personas, prospects get enthralled and are moved to experience the brand, or support the brand when necessary.       

Our content audit service does not only critically evaluate existing content for effectiveness, or recommend steps that infuse them with energy to help call consumers to action, we also create fresh and innovative content that speaks to varying levels of stakeholders accurately, and at the right time. We rely on consumers’ insight from effectiveness of fresh and existing content.